Visual Identity

The Yard
Cafe & Bistro

Year: 2023
Art Direction: Dsuy
Graphic Designer: Quỳnh Hương
Photographer: Hiếu Lê

The Yard is a cafe and bistro with roots in Vietnam that takes architectural inspiration from cafes and bistros in Europe.  The Yard wants to be one of the first places people think of when they want to work or study while sipping their favorite beverages. A thorough adjustable logo system has been built, combined with flexible layouts and wood-tone colors, to emphasize the cozy environment and playful space of The Yard.  The Yard's wordmark draws inspiration from Art-Deco design, combined with interior design and decoration itself to create a vivid European ambiance in the center of a Hanoi street.