AGI  2025 Ho Chi  Minh
Year: 2025

Last November, Ho Chi Minh City hosted AGI—an international design conference bringing together over 20 of the world’s most renowned designers with Vietnam’s next generation of creatives.

The theme “ĐÂY / Here & Now”, highlights Vietnam’s vibrant present: alive with talent, energy, and possibility. It’s an invitation to experience design in the right place, at the right time—right here.

Over two days of talks and exchange, AGI Open will celebrate diversity, plurality, and multiple perspectives in visual communication and beyond.

rice studios 
Client: AGI
Scope of work: Visual Identity, Spatial Identity

Project team

Creative Director: Joshua Breidenbach
Design Director: Mark Bain
Designer: Duy Nguyen, Hieu Vo
Illustrator: Maxim Usik
Project Manager: Y-Van Pham