Children's Cancer Run
Year: 2022

The Children’s Cancer Run united change-makers in Vietnam, to push cancer treatment forward. Organized by the Canadian Chamber of Commerce Vietnam, VinaCapital Foundation, and Vietnam Children’s Fund, the run not only raised much-needed funds—it set into motion an annual and growing event and community.
    Each step taken improved lives, raised awareness, built momentum, and ignited hope for a brighter future. Rice is honored to have crafted an identity that amplified the mission. The simple and bold message-driven identity will serve for years to come.


rice studios
Creative Director: Joshua Breidenbach
Design Director: Tien Nguyen
Designers Duy Nguyen, Huy Nguyen, Khanh Ha, Hieu Vo, Ange Linh